Golden Pass London – multi-attraction ticket and tour bundle

Explore London for less with the Golden Pass, which gives you access to a selection of top London attractions and a hop-on hop-off bus tour, plus an optional Thames river cruise and themed walking tours.

Choose from various London attractions combination tickets, with up to three iconic attractions to visit. All ticket types include a hop-on hop-off bus tour and access to dining deals and discounts. You can also upgrade your Golden Pass London ticket to include a river cruise and two guided walking tours.

What is the Golden Pass?

The Golden Pass is an all-in-one sightseeing ticket combining entry to top London attractions with guided city tours and dining deals. It is valid for 30 days and you can choose from various ticket options with up to three attractions to visit.

Highlights of the Golden Pass

• Entry to one, two or three top London attractions
• One-day or 24-hour Hop-on Hop-off Bus Tour
• Thames river cruise*
• Royal Walking Tour*
• Jack the Ripper Walking Tour*
• Tastecard with dining deals and discounts

* Only included with the 24-hour bus tour option.

What is included with the Golden Pass?

Multiple attractions to choose from

Choose between one and three attractions from the selection of top London sights and experiences below (subject to change):

• London Eye: Experience unparalleled 360-degree views over London and spot famous landmarks aboard the world’s tallest cantilevered observation wheel.
• Madame Tussauds London: Rub shoulders with Hollywood superstars as you come face to face with more than 150 incredibly realistic figures.
• SEA LIFE London Aquarium: Discover more than 500 species across 14 themed zones as you explore this immersive underwater world.
• Shrek’s Adventure! London: Meet all your favourite Shrek characters as you quest around this walk-and-ride attraction inspired by the hit DreamWorks film.
• London Dungeon: Learn about the darkest chapters of London's history through gripping storytelling, immersive theatrical performances and a thrilling ride.
• London Zoo: Wander through the zoo visiting your favourite animals or follow one of the colour-coded routes, past lions, tigers, giraffes, penguins and more.
• Westminster Abbey: Marvel at the incredible architecture of this active place of worship and world-famous Unesco World Heritage Site.
• Tower of London: Explore nearly 1,000 years of history, see the Crown Jewels and hear fascinating stories as you visit London’s most iconic castle.
• Kensington Palace: Discover the birthplace of Queen Victoria, admire the lavishly decorated apartments and marvel at glistening royal gems.
• London by Night Bus Tour: See iconic London landmarks lit up against the backdrop of the night sky on this incredible London night bus tour.
• Afternoon Tea Bus: Combine the timeless English tradition of afternoon tea with a panoramic tour of London’s most gorgeous and famous sights.

One-day or 24-hour Hop-on Hop-off Bus Tour

From Big Ben and Westminster Abbey to Buckingham Palace and Tower Bridge, spot London’s most famous sights and landmarks from the comfort of your seat aboard the iconic Hop-on Hop-Off Bus.

You can hop on and off the bus as many times as you wish during the time allocated with your Golden Pass ticket – options include either one day or 24 hours.

Thames river cruise

If you pick the 24-hour bus tour Golden Pass ticket (instead of the one-day bus tour option), you can experience a complimentary, 30-minute City Cruises sightseeing river cruise down the Thames. Choose to depart from Westminster Pier or Tower Millennium Pier and soak up the views of London from the water.

Free walking tours

If you select the 24-hour bus tour Golden Pass ticket option, you can also enjoy two free walking tours, both led by professional guides.

Hear the untold stories of the Royal Family as you visit some of London’s most regal attractions, hangouts and shops on the iconic, two-hour Royal Walking Tour.

Or embark on a fascinating, 90-minute Jack the Ripper Walking Tour through east London to discover the stories behind the infamous Whitechapel murders, which remain one of the greatest unsolved mysteries of all time.

Free tastecard membership

Every Golden Pass includes a complimentary tastecard membership valid for 30 days, which gives you access to the following dining deals and discounts:

• Two-for-one dining, 25% off the bill and 50% off food at participating restaurants.
• Special discounts at participating cinemas and attractions.
• 50% off pizza delivery at participating chains.
• 25% off barista-made drinks at participating chains and independent shops.

Why choose the Golden Pass?

The Golden Pass is an all-in-one sightseeing ticket combining entry to top London attractions with sightseeing tours and dining deals. It’s one of the only London passes to include access to the London Eye and Madame Tussauds.

How does the Golden Pass work?

1. Click on the booking button on this page.
2. Select and purchase your Golden Pass from the following ticket options:
• One-day bus tour + one attraction + tastecard
• One day bus tour + two attractions + tastecard
• One day bus tour + three attractions + tastecard
• 24-hour bus tour, cruise, walking tours + one attraction + tastecard
• 24-hour bus tour, cruise, walking tours + two attractions + tastecard
• 24-hour bus tour, cruise, walking tours + three attractions + tastecard
3. You’ll then be sent an e-ticket via email with a scannable QR code and a link to a booking portal where you can choose and book your attractions and tours.
4. Simply scan your e-ticket’s QR code at any of the attractions and tours included in your pass after you’ve booked them through the booking portal.
5. You have up to 30 days after your hop-on hop-off bus tour to visit your other chosen attractions and tours.

How to book the Golden Pass

You can buy your Golden Pass using the booking button on this page.

Golden Pass London – Frequently Asked Questions

How long is the Golden pass valid for?

The Golden Pass is valid for 30 days.

Can I choose which attractions to visit?

Yes, you can choose up to three attractions to visit from a curated selection, which includes some of London’s most popular sights and experiences.

Is the Golden Pass suitable for children?

Yes, the Golden Pass is suitable for all ages.

Do I need to book time slots for each attraction?

This depends on the attractions you choose to visit. Please check directly with the venue, the tour organiser or via the booking portal you will be given access to after purchasing your Golden Pass.

What’s included with the bus tour or river cruise?

The bus tour includes live commentary and multilingual audio guides. You can hop on and off as many times as you please throughout your 24-hour or one-day journey.

The river cruise includes a 30-minute journey down the Thames with panoramic views of London from the water and multilingual audio guides.