Swans Bar at Maison Assouline

Step inside Swan’s Bar at Maison Assouline in Mayfair and immerse yourself in the glamour of a bygone era.

Housed within luxury publisher Assouline’s flagship store, this elegant space feels more like a library lounge than a bar. It’s a destination for lovers of fine food, beautiful books and creative cocktails.

The drinks menu draws inspiration from Assouline’s iconic travel books, with signature cocktails named after titles and destinations like Mexico City and Lake Como. The drinks list also features premium champagnes, fine wines and rare spirits. Gourmet teas from Mariage Frères offer a refined alternative. Pair your drink with tapas-style plates such as artisanal cheeses, charcuterie and caviar. Perfect for a light yet indulgent bite.

Whether you visit to unwind with a cocktail, explore Assouline’s world-famous titles, or are keen to shop for boutique gifts, Swan’s Bar is an unmissable Mayfair experience and a hidden gem in London. The building was previously a banking hall and it still retails original architectural features making it a must-visit for lovers of unusual design.