Hamleys London toy store

Head to Hamleys, London, for seven floors of toys, games, crafts and fun. It's London's oldest and largest toy shop, having been founded in 1760.

Hamleys is much more than just a shop. You'll find live toy demonstrations on every floor, and plenty of staff on hand to answer questions and help you choose the perfect gift. You might even get to meet a superhero or favourite cartoon character at regular in-store events!

Things to do at Hamleys toy store

Hamleys is a magical experience for adults and children alike with seven floors of toys, games, live entertainment and in-store events.

Live toy demonstrations

There’s always something to catch your eye at Hamleys. From soaring drones and dazzling magic tricks to giant bubbles drifting through the store, Hamleys is famed for its lively in-store demos.

Meet characters and join in-store events

Meet a superhero or your favourite cartoon character at one of Hamleys’ regular in-store events, where fun comes to life for the whole family. This summer, children can join in activities that let them become heroes themselves – from summer dance medleys to colourful parades and energetic shows, all happening daily from 17 July.

There’s even more magic to discover with a packed schedule of face-painting sessions, special appearances and themed experiences. Highlights include meet and greets with Superman, Paddington and Batman, a Peppa Pig event, magical Harry Potter activities and a Dr Paw Paw Giveaway.

Please check Hamleys website for upcoming events.

Explore seven floors of toys

Across the seven floors, you'll find sections for a huge range of toys, including soft toys, Harry Potter, Star Wars, LEGO, Barbie, Playmobil, specialist collector areas and more.

Upgrade your visit with a VIP Tour

Get an extra special experience with a Hamleys VIP tour, which gives you an hour-long personal tour of the shop and a gift bag for each child. You can also book a private shopping experience where you have the entire store to yourself before it opens to the public.

The history of Hamleys toy store in London

Hamleys has stood as an iconic landmark in the heart of London since 1760, growing into the city’s oldest and largest toy shop. From enchanting royalty to delighting generations of families, its rich history is a joyful celebration of fun, imagination and childhood wonder.

What makes Hamleys special and why you should go

Hamleys is one of Britain’s most famous and best-loved toy store, where fun, magic and theatre fill every floor. Step inside and discover classic games, cutting-edge gadgets and nostalgic favourites sure to delight every generation. It’s the ultimate day out for both children and adults.

Where is Hamleys in London?

Hamleys is located on Regent Street in central London.

Hamleys opening hours

Hamleys Regent Street is open Monday to Saturday 10am to 9pm and Sundays 12pm to 6pm.

Hamleys, London floor guide – What’s on each level of Hamleys?

Lower ground floor of Hamleys: Step into the magical world of Harry Potter and discover Pop Mart, gaming and film related merchandise.

Ground floor of Hamleys: This is where you’ll find Hamleys exclusives, Hans & Gretel desserts, souvenirs and London-themed toys – plus a warm welcome from the iconic Hamleys Bear and live toy demonstrations.

First floor of Hamleys: Designed for the littlest visitors, this floor features preschool toys, books, baby essentials and early learning games. Brands include Bunnies by the Bay, Fisher Price, Peppa Pig and Paw Patrol.

Second floor of Hamleys: This floor is a dreamland for doll lovers. Explore everything from Barbie and LOL Surprise to Sylvanian Families and Hamleys’ own dolls. Visit Hamleys Boutique where you can get glitter tattoos, your hair curled and nails painted.

Third floor of Hamleys: Packed with games, puzzles and board games for all ages. It’s also home to a science section, arts and crafts and activity area, plus a Build-a-Bear Workshop for creating your own cuddly companion.

Fourth floor of Hamleys: This floor is all about hobbies and collectibles – from model kits and remote-control cars to Star Wars, superheroes, drones and Pokémon.

Fifth floor of Hamleys: Fun awaits on this floor with LEGO. It’s also where you’ll find a wide selection of sweets and Dibs Cafe – perfect for a break after all the excitement.

Visit London tip

As one of London’s must-see attractions, Hamleys often draws big crowds – especially on weekends. For a more relaxed visit, aim for a weekday morning and set aside at least two to three hours to explore the store thoroughly.

How to get to Hamleys

Oxford Circus is the closest Tube station. You can also walk to Hamleys from Piccadilly Circus, Tottenham Court Road or Bond Street Tube stations.

Hamleys, London FAQ's

Do you have to queue to get into Hamleys?

You can typically walk straight in to Hamleys without queuing. However, there may be a short wait if the store is hosting popular character appearances.

Does Hamleys, London have a cafe?

Yes, you can find Dibs Cafe on the fifth floor of Hamleys – perfect for pausing the toy-filled adventure with a coffee or sweet treat. You can also pick up a dessert from Hans & Gretel on the ground floor.